Brands are still signing off creator fees without data and pricing talent on follower count. Most of the waste can be avoided.
DTC brands are spending a fortune on creative.
Poorly negotiated UGC and influencer deals have a larger part to play in that than most people want to admit.
Where the money goes
We still see brands overpaying for content, signing off fees without a single data point, and pricing talent on follower count. Those days are long gone.
The outcome is bloated spend, rising CACs, and a finance team asking questions nobody wants to answer.
A lot of this can be avoided.
What we do differently
We've spent years building some of the UK's largest influencer programmes, and we now help brands navigate the challenges we've lived first hand, while giving them the infrastructure to invest, track and scale efficiently.
For our clients, that has meant:
- Significantly lower asset costs
- Better performance on existing Meta ads
- Several times more creative output
- Incremental organic reach at single-digit CPMs
- Where to start
Whether you're looking for an extension of your existing influencer team or want the entire function built from scratch, we'd be happy to audit your current programme and show you where it could go further. Get in touch.
Learn more about how we build creator-led acquisition programmes through our influencer marketing service.