Case Studies
Campaigns, deliveredby Gravitas
A closer look at how each of these campaigns was planned, run and reported.
BrandHeadline resultModel
01
Frive
Building a commercially structured creator programme with full tracking, long-term partnerships and paid usage rights from day one.
10%
Of overall site traffic driven through influencer activity
CREATOR-LED ACQUISITION
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02
Granola AI
Building a high-volume creator programme designed to supply paid social with fresh, diverse creative at scale.
40%+
Partnership ad participation from a standing start
CREATOR-LED PAID ACQUISITION
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03
Myprotein
How Gravitas' founding team built and scaled one of the world's largest influencer programmes, managing 5,000+ creators globally.
8-FIGURE
Monthly revenue generated through influencer marketing
INFLUENCER AT SCALE
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04
Spacegoods
A full-funnel creator programme built around new customer acquisition, performance data and paid amplification.
+20%
Performance uplift vs standard paid creative
CREATOR-LED ACQUISITION
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05
HOLY
Testing eight new audience categories to identify where HOLY could expand its influencer programme and drive incremental reach and acquisition.
1.3M+
Views generated across Instagram and YouTube
CREATOR DISCOVERY & ACQUISITION
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06
Underdays
Sourcing authentic creator content across two markets for a comfort-led intimates brand, at a fraction of typical UGC costs.
100+
Creator assets delivered
CREATOR UGC PROGRAMME
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07
Kefiyo
A locally targeted creator campaign built to drive awareness, footfall and authentic content around a new café opening.
7-FIGURE
Views generated across Instagram and TikTok
CREATOR-LED ACQUISITION
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08
Mad Egg
A continuous, gifted creator programme built to drive awareness, content and local reach across multiple restaurant locations.
3M+
Views generated across Instagram and TikTok
CREATOR-LED ACQUISITION
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09
Griolladh
Turning creator visits into six-figure viewership and content Griolladh can use across its own channels.
100K+
Creator viewership at single-digit CPM
CREATOR VISIT PROGRAMME
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10
Whole Supp
A scalable gifted and affiliate creator programme built to generate awareness, content and measurable customer acquisition.
6-FIGURE
Views generated across creator content
GIFTED + AFFILIATE
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11
RYSE Chocolate
A scalable gifting programme built to introduce RYSE to new audiences, generate authentic social content and drive measurable customer acquisition.
6-FIGURE
Organic views generated through creator content
GIFTED CREATOR ACQUISITION
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12
Anand Sweets
Connecting Anand Sweets with relevant local audiences through authentic food and lifestyle creators.
CREATOR-LED
Local awareness and social reach
LOCAL CREATOR MARKETING
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13
Sky Bar & Grill
Connecting Sky Bar & Grill with relevant local audiences through food, lifestyle and hospitality creators.
CREATOR-LED
Local awareness and social reach
LOCAL CREATOR MARKETING
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