How Spacegoods turned influencer marketing into a scalable acquisition channel
Spacegoods wanted to make influencer marketing a more measurable acquisition channel, rather than treating creator activity as an awareness play. Gravitas built a full-funnel creator programme focused on finding the right audiences, producing high-performing content and using performance data to identify the creators and creative that could drive new customers at scale.
The challenge
Spacegoods already had a strong presence across paid social, but needed to understand how influencer marketing could contribute more directly to customer acquisition.
The challenge was not simply generating reach. The programme needed to identify creators who could produce content that resonated with the right audiences, while giving the brand enough performance data to understand which activations were genuinely driving commercial value.
What we did
Gravitas built a bespoke creator led acquisition programme around the full customer journey, combining creator sourcing and activation with performance tracking and paid amplification.
Creators were selected based on audience relevance, content quality and expected commercial performance rather than follower count alone. Each activation was tracked against the metrics that mattered, allowing the strongest creators and content to be identified and scaled.
The best-performing creator content was then used beyond the original organic activation, giving Spacegoods additional creative to test through paid social and extending the value of each influencer partnership.
The results
The programme generated four-figure new customer acquisition every month, establishing influencer as a measurable acquisition channel rather than simply an awareness activity.
Creator-led content also outperformed standard paid creative by 20%, demonstrating the value of combining authentic creator content with a structured paid amplification strategy.
What we learned
The strongest influencer programmes are not built around reach alone. For Spacegoods, the combination of creator selection, performance tracking and paid amplification meant influencer content could be evaluated against the same commercial objectives as other acquisition channels.
That created a repeatable model for identifying what worked, scaling the strongest content and turning creator partnerships into an ongoing acquisition engine.