Those behindthe influencer campaigns
A boutique team with over 20 years of influencer marketing experience. We've built influencer programmes at eight figure monthly scale and seven figure monthly budgets, bringing those learnings and quality standards to every brand we work with.
James Massey
James brings a decade of experience in digital marketing, influencer strategy, and ecommerce growth. A founding member of Myprotein's influencer programme, he scaled it from a six-figure to an eight-figure monthly channel. He delivers end-to-end growth for DTC brands through an omni-channel approach, including website trading, CRM, and paid channels.
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Dan Stevenson
Dan brings several years of experience in influencer marketing, having led teams at Myprotein and Spacegoods. He specialises in partnership ads across Meta, combining a data-driven approach with hands-on campaign expertise to turn influencer content into high-performing paid media. His experience spans the full funnel, from creator recruitment and briefing through to paid amplification and performance optimisation.
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Aaliah Buckingham
Aaliah brings a wealth of experience in influencer marketing, having built her way up through campaign delivery, creator relationships, and fee negotiation. She started her career in digital marketing across paid social and search before finding her niche in influencer, giving her a well-rounded understanding of how creator content performs across paid and organic channels.
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Hannah Saks
Hannah brings 10+ years of TV production experience to her role, having written scripts, directed scenes, and produced talent across a range of genres. That background gives her a sharp instinct for storytelling and audience engagement, which she now applies to crafting scroll-stopping UGC and content strategy that drives results for our brand partners.
Karen Cliff
Karen oversees a broad spread of operational areas across Gravitas, including finance, travel and team support. She works closely with the leadership team to keep the day-to-day running of the business on track. That hands-on involvement across so many different areas is what keeps things running smoothly behind the scenes.