How Kefiyo generated seven-figure views for its Leeds café launch
Kefiyo came to Gravitas ahead of its Leeds café opening with the challenge of generating awareness and early footfall in a competitive local market. We built and managed a gifted creator programme targeting relevant Leeds food and lifestyle audiences, generating seven-figure views and thousands of shares across Instagram and TikTok.
The challenge
Launching a new hospitality venue is heavily dependent on building momentum quickly. Kefiyo needed to put its Leeds opening on the map, while making sure creator activity reached people who could actually visit the café.
The campaign needed to generate genuine excitement around the product, create a bank of authentic content and drive awareness across both Instagram and TikTok.
What we did
Gravitas built and managed a local creator-led acquisition programme for the launch, recruiting food and lifestyle creators with genuine relevance to the Leeds market.
Rather than selecting creators purely on audience size, we focused on audience location, relevance and content quality. This ensured the campaign was reaching people with genuine potential to visit Kefiyo.
Creator visits were coordinated and managed end to end, with the briefing focused on showcasing the product and overall café experience naturally.
The programme ran across Instagram Reels, static posts, Stories and TikTok, creating multiple content formats from a single gifted investment.
The results
The launch campaign generated seven-figure views across Instagram and TikTok, alongside double-digit thousands of engagements and thousands of shares.
The high level of organic sharing extended the campaign's reach well beyond the original creator audiences, while the campaign delivered a CPM significantly below standard paid media benchmarks.
This demonstrated the potential of a structured, locally targeted gifted creator strategy to generate significant awareness without relying on traditional paid media spend.