Everything it takesto make influencer perform.

We take the campaign off your plate so your team isn't chasing forty creators at once. We find and vet the creators, negotiate fees, contract them with usage rights secured, brief them properly and manage every deliverable. Once content is live we optimise as the results come in, and report against the target we agreed with you at the start.

Gifted launches, paid campaigns and always-on programmes all run through the same process, so the standard doesn't drop as the programme grows.

The best creator content usually does more work as an ad than as a single organic post. We secure the permissions up front, set up partnership ads on Meta and Spark Ads on TikTok, and work with your paid social team or agency to test, scale and refresh the creative.

Content earns its budget on performance, so spend moves towards the creators and posts that are actually bringing in new customers.

Follower counts tell you very little about who will actually sell. Every creator we put forward is scored against our proprietary influence model, which looks at audience quality, engagement patterns, which stage of the funnel they suit and how well their content is likely to scale as paid media.

You see the shortlist and the reasoning behind it before anything is booked, and fees are benchmarked so you never pay more than a creator is worth.

Every piece of content we brief has a clear job to do, whether that is a scroll-stopping hook for paid social or an honest review for your product page. Our team includes a TV production background, so hooks, scripts and edits are planned properly rather than left to chance.

Usage rights are agreed before anything is filmed, so the content is ready to run the moment it lands.

If you already run influencer in-house or with another agency, we will review what is working and what isn't. We look at creator selection, fees, contracts, briefs, content performance and how influencer connects to your paid channels.

You get a prioritised plan you can act on straight away, whether your team runs it or we run it with you.

Some brands want to run influencer themselves, and we think that is often the right call. We coach in-house marketing and influencer teams through the whole process, using the same methods we built at Myprotein and use with our clients today.

Sessions are shaped around your brand, your goals and where your team is now. The work is practical, built on your own campaigns and creators rather than generic theory, so your team leaves with processes they can use the next morning.