How Gravitas built a repeatable creator programme for Griolladh
Griolladh partnered with Gravitas to build an ongoing creator programme rather than one-off collaborations, delivering six-figure viewership at an efficient single-digit CPM and a library of content the brand can reuse.
The challenge
Griolladh wanted to grow awareness through creator marketing, but with a programme that could keep delivering. One-off collaborations create a short spike of attention, and each one has to be arranged from scratch.
What we did
Gravitas built a programme of creators who visit the venue on an ongoing basis. We handled sourcing, outreach, bookings and coordination, and matched each creator to the audience and experience that suited them.
Each visit was planned to produce authentic content that shows the Griolladh experience. That content could also be repurposed on the brand's own organic channels.
The results
The programme has delivered six-figure viewership at a single-digit CPM, making it a cost-efficient way to reach relevant audiences.
Beyond paid reach, the creator content gave Griolladh a bank of assets it can repurpose on its own organic channels. That extends the value of each visit well beyond the original post. Running creators as a repeatable programme also means the brand can keep building on it, rather than restarting with each new campaign.
What we learned
For hospitality brands, the strongest results come from treating creators as an ongoing programme rather than a single activation. Repeat visits build steady visibility, and content that works on both creator and brand channels lowers the effective cost of every visit.
Learn more about how Gravitas builds creator-led acquisition programmes through our influencer marketing service.