How Gravitas built Whole Supp's gifted influencer programme across the UK and Ireland

The challenge

Whole Supp wanted to establish a consistent influencer presence across the UK and Ireland, but needed a model that could scale without relying on expensive one-off paid creator partnerships.

The programme needed to balance reach with commercial performance, while creating a steady flow of authentic content that could be used across the brand's wider marketing activity.

What we did

Gravitas built and managed a gifted influencer programme across the UK and Ireland, combining product gifting with an affiliate model.

Creators were sourced based on audience relevance, content quality and fit with Whole Supp's products, rather than follower count alone. This allowed the programme to build a broad network of creators while keeping the activation commercially efficient.

The affiliate element gave creators an additional incentive to drive sales, while gifting created a low-friction way to introduce the brand to new audiences and generate authentic product content.

Gravitas managed the programme end to end, including creator sourcing, outreach, activation, content tracking and performance reporting.

The results

The programme generated six-figure views across creator content, alongside double-digit unique content assets that gave Whole Supp a growing library of authentic creative.

The combination of gifting and affiliate partnerships allowed the programme to scale across the UK and Ireland without requiring significant upfront creator fees for every activation.

The programme also created a repeatable framework for continuing to test new creators, audiences and content formats while tracking performance across the roster.