How Gravitas built a creator programme for Sky Bar & Grill
Sky Bar & Grill partnered with Gravitas to build its presence through creator marketing, connecting the brand with relevant local audiences and driving awareness across its dining and brunch offering.
The challenge
Sky Bar & Grill wanted to increase its visibility with relevant local audiences and use creator marketing to drive awareness around its dining experience.
What we did
Gravitas built and managed a targeted creator programme, identifying relevant food, lifestyle and hospitality creators and managing the process from sourcing and outreach through to bookings and campaign coordination.
The focus was on creating authentic content that showcased the Sky Bar & Grill experience while reaching audiences with a genuine interest in dining and hospitality.
The results
The programme has delivered strong organic reach and engagement, with creators generating significant visibility for the brand and driving repeat interest in its brunch and lunch offering.
The activity has also created a repeatable creator marketing framework that Sky Bar & Grill can continue to build on as the programme grows.
What we learned
For hospitality brands, creator marketing works best when audience relevance and authentic experiences sit at the centre of the programme. By consistently connecting the right creators with the right offering, brands can build both awareness and longer-term advocacy.
Learn more about how Gravitas builds creator-led acquisition programmes through our influencer marketing service.