How Gravitas built RYSE's influencer programme from scratch
RYSE had never run an influencer programme before. Gravitas built the channel from scratch through a scalable gifting strategy, engaging hundreds of relevant creators to generate organic reach, authentic social content and measurable customer acquisition.
The challenge
RYSE came to Gravitas without an existing influencer programme and wanted to introduce the brand to new audiences through authentic creator content.
The focus was to build a repeatable gifting model that could scale, generate consistent social content and create a new acquisition channel without relying on significant upfront creator fees.
What we did
Gravitas built RYSE's influencer programme from scratch, using a gifted creator strategy to identify and activate relevant creators.
The programme was built around audience relevance, content quality and brand fit, allowing RYSE to reach new audiences while generating a consistent flow of authentic creator content.
Hundreds of creators were engaged as part of the programme, with product gifting used to create a low-friction way of introducing RYSE to new audiences and encouraging organic social content.
Performance was tracked throughout the programme, giving RYSE visibility into both the reach generated through creator activity and its contribution to website traffic and sales.
The results
The programme generated six-figure organic views, alongside a significant volume of creator content and social reach.
Beyond the headline reach, the programme also generated measurable website traffic and attributed sales, demonstrating the potential for gifting to become a repeatable acquisition channel rather than simply an awareness exercise.
The ongoing activity has also created a growing pool of creators and content for RYSE to continue building on.