How Gravitas built a creator programme for Anand Sweets
Anand Sweets partnered with Gravitas to build its presence through creator marketing, connecting the brand with relevant food and lifestyle audiences. We manage the programme end to end, from creator sourcing and outreach through to bookings and campaign coordination.
The challenge
Anand Sweets wanted to build greater awareness through social media and reach new audiences through authentic creator content.
The opportunity was to develop a consistent creator programme that could showcase the brand and its products while connecting with relevant local audiences.
What we did
Gravitas developed a targeted creator programme focused on relevant food and lifestyle creators.
We manage the process end to end, from identifying suitable creators and managing outreach through to coordinating visits and content.
The focus is on finding creators whose audiences and content naturally align with Anand Sweets, helping the brand build awareness through authentic recommendations rather than traditional advertising.
The results
The programme has generated significant organic reach and social content, helping Anand Sweets build greater visibility among relevant local audiences.
The ongoing creator activity has also established a repeatable framework for continuing to introduce the brand to new audiences through social media.