Aaliah Buckingham joins Gravitas Influencer as Influencer Marketing Manager, bringing talent management and campaign experience to leading Meta-first influencer campaigns for DTC brands.
Aaliah Buckingham has joined Gravitas Influencer as Influencer Marketing Manager.
Her background
Aaliah started her career through a digital marketing apprenticeship, building a grounding in paid social and search before moving into influencer marketing. She worked her way up from Influencer Marketing Executive to Talent Manager, gaining deep experience in talent management, campaign delivery and fee negotiation.
The role
Aaliah leads influencer campaigns with a Meta-first approach, planning creator content to perform as partnership ads. Her time on the talent side also means she understands what creators need as well as what brands ask for.
"Aaliah has worked on both sides of influencer marketing, managing talent and delivering campaigns. That matters when the content has to perform as paid ads, because it has to work for the creator and for the brand. She's leading that work for our clients."
James Massey, co-founder of Gravitas
Learn more about how we build creator-led acquisition programmes through our influencer marketing service.