Airheads appoints Gravitas as its exclusive influencer marketing agency
· 1 min read
Airheads, the kids' hairdryer brand, has appointed Gravitas Influencer as its exclusive influencer marketing agency to reach new families through parent and lifestyle creators.
Airheads, the kids' hairdryer brand, has appointed Gravitas Influencer as its exclusive influencer marketing agency.
Why creators
Airheads makes hairdryers for children, so the people making the buying decision are parents. Parents look to other parents for recommendations, and a hairdryer is easy to show in a real family routine, which suits parent and lifestyle creators.
The brief
Gravitas will run Airheads' creator activity from start to finish: sourcing, briefing, managing campaigns and delivering the content. The aim is to reach new families through creators their audiences already trust.
"Parents take advice from other parents, and a kids' hairdryer is a product they want to see used before they buy it. We'll work with parent and lifestyle creators who can show Airheads in a real family routine."
James Massey, co-founder of Gravitas