Anand Sweets appoints Gravitas as its exclusive influencer marketing agency
· 1 min read
Anand Sweets, the Leeds vegetarian Indian sweet shop and restaurant, has appointed Gravitas Influencer as its exclusive influencer marketing agency to reach new customers across the city through local creators.
Anand Sweets, the Leeds vegetarian Indian sweet shop and restaurant, has appointed Leeds-based Gravitas Influencer as its exclusive influencer marketing agency.
Why creators
Anand Sweets serves fresh vegetarian Indian food, from sweets and samosas to thalis and curries, at its Harehills and Hyde Park branches, with vegan and gluten-free options. It has a loyal local following and has featured on BBC Two's Remarkable Places to Eat. The food is colourful and easy to show, which suits food and local lifestyle creators.
The brief
Gravitas will run Anand Sweets' creator activity from start to finish: sourcing, briefing, managing campaigns and delivering the content. The aim is to bring the brand to new audiences across Leeds.
"Anand Sweets has a strong reputation in Leeds, and a BBC Two feature to go with it. The food is fresh, colourful and easy to show on camera. We'll work with Leeds creators who cover food and local life to bring it to a wider audience across the city."
James Massey, co-founder of Gravitas
Learn more about how we build creator-led acquisition programmes through our influencer marketing service.