Dan Stevenson, who led influencer growth at Spacegoods and the UK influencer programme at Myprotein, joins Gravitas as Director across the group.
Dan Stevenson has joined Gravitas as Director, working across the group's businesses.
The background
James Massey, co-founder of Gravitas, first hired Dan as an influencer executive at Myprotein. Dan went on to lead the brand's UK influencer programme, then moved to Spacegoods to lead influencer growth, where influencer and Meta ran as one channel.
Why it matters
Most brands still run influencer and paid social in separate teams, and separately again from the rest of their ecommerce operation. Gravitas is built on the opposite view: creator content works hardest as partnership ads, planned and measured as part of one growth strategy. Dan has spent his career doing exactly that.
Many of the brands we work with already know Dan, and the role formalises the work he has done alongside them.
"Dan and I have spent our careers showing that influencer and Meta work best as one channel, judged on what drives growth for a brand. As a Director he'll help shape how we do that for every client we work with."
James Massey, co-founder of Gravitas