Granola AI appoints Gravitas as its exclusive influencer marketing agency
· 1 min read
Granola, the AI notepad for meetings, has appointed Gravitas Influencer as its exclusive influencer marketing agency to reach new users through creators and partnership ads.
Granola, the AI notepad for people in back-to-back meetings, has appointed Gravitas Influencer as its exclusive influencer marketing agency.
Why creators
Granola AI transcribes meetings from your computer's audio, with no bot joining the call, and turns them into notes and action items. It is easier to show than to describe, and it suits people who spend much of their working day in meetings, such as product managers, sales teams and executives.
The brief
Gravitas will run Granola's creator activity from start to finish: sourcing, briefing, managing campaigns and delivering the content. Everything is built partnership ads first, so the best content runs as paid ads from the creator's own account, with spend scaled behind what performs. The aim is new users.
"Professionals are adopting AI tools faster than most companies can keep up with, and Granola is among those leading the change in how meetings get done. That audience follows a specific set of creators, and we'll work with them, then put partnership ad spend behind the content that performs."
James Massey, co-founder of Gravitas