Griolladh appoints Gravitas as its exclusive influencer marketing agency
· 1 min read
Griolladh, the Irish toastie and coffee brand, has appointed Gravitas Influencer as its exclusive influencer marketing agency to build a creator programme across its locations.
Griolladh, the Irish toastie and coffee brand, has appointed Gravitas Influencer as its exclusive influencer marketing agency.
Why creators
Griolladh began in 2020 as a food truck in a front garden and now trades in Dublin, Naas, Cork and Limerick. Its customisable toasties are colourful and easy to film, and each new opening gives local creators something to talk about.
The brief
Gravitas will run Griolladh's creator activity from start to finish: sourcing, briefing, managing campaigns and delivering the content. The aim is to build a programme that follows the brand as it opens in new places.
"Griolladh has grown from a food truck to locations across Ireland in a few years. We'll build a creator programme that grows with it, so every opening has local creators sharing the food with their audiences."
James Massey, co-founder of Gravitas