Jude appoints Gravitas as its exclusive influencer marketing agency
· 1 min read
Jude, the bladder health brand that has appeared on Dragons' Den and is stocked in Boots, has appointed Gravitas Influencer as its exclusive influencer marketing agency to run a paid-first creator programme.
Jude, the bladder health brand founded by Peony Li, has appointed Gravitas Influencer as its exclusive influencer marketing agency.
Why creators
Jude is on a mission to end the stigma around bladder health. It grew from a private community into a brand that has featured on Dragons' Den and is stocked in Boots. Its customers tend to be older than the typical DTC audience, and they want to hear from people like them, not from the loudest voices on social.
The brief
Gravitas will run Jude's creator activity from start to finish: sourcing, briefing, negotiating and managing campaigns. The programme is paid-first, with creator content run as partnership ads, and backed by gifting to creators who can become genuine advocates for the brand.
"In a category like bladder health, the wrong voice does more harm than good. We'll choose creators Jude's audience already trusts and run their content as partnership ads, so trust and performance work together."
James Massey, co-founder of Gravitas
Learn more about how we build creator-led acquisition programmes through our influencer marketing service.