Kefiyo appoints Gravitas as its exclusive influencer marketing agency
· 1 min read
Kefiyo, the Leeds frozen yoghurt brand, has appointed Gravitas Influencer as its exclusive influencer marketing agency to turn its local following into regular customers through creators and partnership ads.
Kefiyo, the Headingley frozen yoghurt and açaí brand, has appointed Leeds-based Gravitas Influencer as its exclusive influencer marketing agency.
Why now
Kefiyo opened in Leeds this summer and has drawn queues since. Students have become a core part of its audience, alongside local families and fitness-focused customers. It sells frozen yoghurt with customisable toppings, alongside açaí bowls, smoothies, coffee and matcha, and it has recently added a new set of autumn flavours.
The brief
Gravitas will run Kefiyo's creator activity from start to finish: sourcing, briefing, managing campaigns and delivering the content. Everything is built partnership ads first, so the best content runs as paid ads from the creator's own account, with spend scaled behind what performs. The aim is to turn early attention into regular customers.
"Kefiyo has queues around the block and a student audience that is already talking about it. The job now is to turn that attention into regular customers. We'll work with Leeds creators and use partnership ads to reach people within easy reach of the shop."
James Massey, co-founder of Gravitas