Mad Egg appoints Gravitas as its exclusive influencer marketing agency
· 1 min read
Mad Egg, the Dublin fast-casual chicken restaurant, has appointed Gravitas Influencer as its exclusive influencer marketing agency to reach new diners across the city through local creators.
Mad Egg, the Dublin fast-casual chicken restaurant, has appointed Gravitas Influencer as its exclusive influencer marketing agency.
Why creators
Mad Egg serves free-range chicken sandwiches, tenders and waffles, with a playful menu and a young, student-heavy audience. Its food is bold and easy to show, which suits food and lifestyle creators in Dublin.
The brief
Gravitas will run Mad Egg's creator activity from start to finish: sourcing, briefing, managing campaigns and delivering the content. The aim is to reach new diners across its Dublin restaurants.
"Mad Egg has a distinctive voice and a menu that suits creators, and Dublin has a young audience that follows food creators closely. We'll build a programme across its restaurants that puts the right creators in front of new diners."
James Massey, co-founder of Gravitas