Marleybones appoints Gravitas as its exclusive influencer marketing agency
· 1 min read
Marleybones, the London fresh dog food brand, has appointed Gravitas Influencer as its exclusive influencer marketing agency to reach new dog owners through pet and lifestyle creators.
Marleybones, the London fresh dog food brand, has appointed Gravitas Influencer as its exclusive influencer marketing agency.
Why creators
Marleybones makes fresh, UK-made dog food that stores in the cupboard instead of the freezer, as a premium alternative to kibble. Dog owners take feeding seriously and ask other owners what works, so a product like this suits creators who can show it in a real routine, mealtime included.
The brief
Gravitas will run Marleybones' creator activity from start to finish: sourcing, briefing, negotiating and managing campaigns. The focus is on matching the brand with creators whose audiences are the owners who care most about what their dogs eat.
"Dog owners ask other owners what they feed, and they want to see it before they buy. Marleybones is fresh, made in the UK and easy to store, which makes it simple to show in a real routine. We'll match it with creators whose audiences are exactly those owners."
James Massey, co-founder of Gravitas
Learn more about how we build creator-led acquisition programmes through our influencer marketing service.