Frive appoints Gravitas as its exclusive influencer marketing agency

Frive, the UK meal delivery service, has appointed Gravitas Influencer as its exclusive influencer marketing agency.

The brief

Gravitas will run Frive's creator activity from start to finish: finding creators, briefing them, managing campaigns and delivering the content. Everything is built partnership ads first, so the best content runs as paid ads from the creator's own account. The goal is new customers.

Frive sells ready-made, chef-prepared meals, which gives creators something simple to show. They open the box, heat a meal and say what they think. We'll work with creators whose audiences want to eat well without cooking every night.

How we'll approach it

Rather than run one-off campaigns, we'll build a set of creators who work with Frive repeatedly, and put paid spend behind the content that performs. It can also be used on Frive's own channels.

"Frive has built a product people trust and a brand that has earned its place in the Sunday Times 100. The next stage is reach. We'll put it with creators whose audiences already care about what they eat, and use partnership ads to scale the content that performs."

James Massey, co-founder of Gravitas

Learn more about how we build creator-led acquisition programmes through our influencer marketing service.