OneLink partners with Gravitas to bring influencer marketing to Tilt Insurance
· 1 min read
OneLink has partnered with Gravitas Influencer to run creator-led marketing for its client Tilt Insurance, the digital-first business insurer, part of Howden.
OneLink has partnered with Gravitas Influencer to support its client Tilt Insurance, the digital-first business insurance brand, part of Howden.
The partnership
Tilt offers fast, digital-first cover for small businesses and the self-employed, without the paperwork and delays of traditional insurance. Gravitas will run the creator side of the work, working alongside the OneLink team: sourcing creators, briefing them, negotiating and managing campaigns.
Why creators
Tilt's customers are tradespeople and self-employed professionals, who take advice from peers they trust. Creators who run their own businesses can explain what cover means for people like them, in their own words.
Insurance is a regulated category, so every brief is built within compliance guidelines before any creator is briefed.
"Tilt speaks to people running small businesses and working for themselves, and they take advice from peers they trust. In a regulated category the creators and the briefs both have to be right, and we'll work alongside OneLink to get both right."
James Massey, co-founder of Gravitas
Learn more about how we build creator-led acquisition programmes through our influencer marketing service.