Perfect Storm partners with Gravitas to bring influencer marketing to its clients

Perfect Storm, the Leeds digital agency, has partnered with Gravitas Influencer to bring creator-led marketing to its clients.

The partnership

Perfect Storm supports brands with digital strategy, production and campaigns. Gravitas will bring the influencer side, working alongside the Perfect Storm team: sourcing creators, briefing them, negotiating and managing campaigns.

Why partner

Brands increasingly want creators as part of their wider marketing, and running a creator programme well is a specialism in its own right. Working with a specialist means Perfect Storm's clients get that without the agency having to build it from scratch.

"Brands are asking agencies for creator work more often, and it is a specialism worth getting right. Perfect Storm brings the wider strategy and the client relationships, and we'll bring the creator expertise. As another Leeds agency, it's an easy fit."

James Massey, co-founder of Gravitas

Learn more about how we build creator-led acquisition programmes through our influencer marketing service.