RYSE appoints Gravitas as its exclusive influencer marketing agency
· 1 min read
RYSE, the Irish functional chocolate energy bar brand, has appointed Gravitas Influencer as its exclusive influencer marketing agency to bring its products to new audiences through creators.
RYSE, the Irish functional chocolate energy bar brand, has appointed Gravitas Influencer as its exclusive influencer marketing agency.
Why creators
RYSE makes chocolate energy bars in Kildare as an alternative to coffee and energy drinks. It's an everyday product that fits naturally into a study session, a workout or a working day, which makes it easy for creators to show in real routines.
The brief
Gravitas will run RYSE's creator activity from start to finish: sourcing, briefing, managing campaigns and delivering the content. The aim is to bring the brand to new audiences through creators who fit those routines.
"RYSE is an Irish brand with a clear idea: a different choice from the usual coffee or energy drink. It's a product creators can show in a real routine, from training to a long working day. We'll build a programme with creators whose audiences are looking for exactly that."
James Massey, co-founder of Gravitas