Spacegoods appoints Gravitas as its exclusive influencer marketing agency
· 1 min read
Spacegoods, the UK functional drinks brand, has appointed Gravitas Influencer as its exclusive influencer marketing agency to run a full-funnel creator programme built around measurable growth.
Spacegoods, the UK functional drinks brand, has appointed Gravitas Influencer as its exclusive influencer marketing agency.
Why creators
Spacegoods makes coffee alternatives and functional drink blends, and is stocked in Boots and Holland & Barrett. It is a product people build into a daily ritual, and creators who use it over time can show that better than a one-off post.
The brief
Gravitas will run Spacegoods' creator activity from start to finish: sourcing, briefing, negotiating and managing campaigns. The programme covers every creator tier, from nano to macro, and every creator is assessed against our influence model before budget is committed. Briefs and contracts are built around real, ongoing use of the product, not a single gifting moment.
"Spacegoods is a well-known and respected name in functional drinks. Growth from here depends on which creators bring in new customers, so every creator is assessed using our proprietary model before budget goes behind them, and briefed around real use of the product over time."
James Massey, co-founder of Gravitas
Learn more about how we build creator-led acquisition programmes through our influencer marketing service.