Trailberg appoints Gravitas as its exclusive influencer marketing agency
· 1 min read
Trailberg, the UK outdoor and athletic apparel brand, has appointed Gravitas Influencer as its exclusive influencer marketing agency to reach new customers through creators and partnership ads.
Trailberg, the UK outdoor and athletic apparel brand, has appointed Gravitas Influencer as its exclusive influencer marketing agency.
Why creators
Trailberg makes clothing, footwear and accessories for runners, hikers and people who spend time outdoors, and builds its brand around innovation, adventure and community. Its customers follow creators who run, train and hike, and those creators can show the product in use.
The brief
Gravitas will run Trailberg's creator activity from start to finish: sourcing, briefing, managing campaigns and delivering the content. Everything is built partnership ads first, so the best content runs as paid ads from the creator's own account, with spend scaled behind what performs. The aim is new customers.
"Trailberg sells to people who run, hike and spend their time outdoors, and those audiences follow creators who do the same. That's where the brand should be seen. We'll work with those creators and use partnership ads to scale the content that drives sales."
James Massey, Co-founder of Gravitas