Viva NMN appoints Gravitas as its exclusive influencer marketing agency
· 1 min read
Viva NMN, the London-based supplement brand built on independent testing, has appointed Gravitas Influencer as its exclusive influencer marketing agency to reach new customers through creators.
Viva NMN makes its capsules in the UK and says every batch is independently tested, with the results published. That openness suits wellness and longevity creators, whose audiences are used to checking what they buy before they buy it.
The brief
Gravitas will run Viva NMN's creator activity from start to finish: sourcing, briefing, managing campaigns and delivering the content. The aim is to reach new customers through creators their audiences trust.
"Viva NMN is a London brand that makes its product in the UK, tests every batch independently and publishes the results. That matters to audiences who are used to checking what they buy. We'll build a programme with the creators they already follow to reach new customers."
James Massey, co-founder of Gravitas
Learn more about how we build creator-led acquisition programmes through our influencer marketing service.