Five things the agents and creators who close the most deals have in common

We negotiate influencer partnerships every week. Here is the theme running through the agents and influencers who close the most deals.

1. They back their rates commercially

They understand exactly how their statistics translate into a fee that holds up under scrutiny.

1. Paid usage is built into the fee from the start

It's part of the calculation, not bolted on once terms are already agreed.

1. They know their own performance

They track it during and after the campaign, across organic and paid. They pivot on this data and use it to inform renewals.

1. They understand why link click data matters

It's what lets us go back to a brand and show traffic and intent, not just reach and impressions.

1. They've built genuinely engaged audiences

The numbers back it up. They don't need to tell you there's a community there, because it's visible.

The influencer market is growing, but pricing and commercial understanding play a huge part in capitalising on that growth. The agents and influencers who understand this will win the years to come.

Learn more about how we build creator-led acquisition programmes through our influencer marketing service.